This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget.3:18 Welcome3:53 The Where’s Walden Tour9:03 Booking and outreach from start to finish12:58 Breweries vs. traditional music venues16:42 With a little help from Indie On The Move, Yelp and Facebook22:32 No show close calls31:27 Interactive website tour map35:46 Inside the Where’s Walden Tour poster38:06 Merch game38:55 Cold pitch emails and negotiations48:18 Merch game (continued)55:18 What they would have done differently1:05:47 How they grossed $80k1:15:08 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Walden:Website: https://whereswaldentour.comInstagram: https://www.instagram.com/waldengramsTikTok: https://www.tiktok.com/@whereswaldentourYouTube: https://www.youtube.com/channel/UC6riyJ3_-KFkZBDKYZ9t89QEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.