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198. Dunning-Kruger Effect: Behavioral Economics Foundations

198. Dunning-Kruger Effect: Behavioral Economics Foundations

FromThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics


198. Dunning-Kruger Effect: Behavioral Economics Foundations

FromThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

ratings:
Length:
26 minutes
Released:
Apr 1, 2022
Format:
Podcast episode

Description

In today’s episode, we are talking about one of my all-time favorite concepts, the Dunning-Kruger effect.  In its simplest form, the Dunning-Kruger effect essentially says that people who are unskilled will tend to overestimate their abilities and those who are very skilled experts will underestimate theirs. Someone who undersells their skills could be more qualified than that person who seems very confident. In this episode I explain what the Dunning-Kruger effect is, how understanding it can help you be more effective, how to leverage it in business, and some top tips for navigating this natural tendency of the brain. Show Notes: [00:41] In today’s episode, we are talking about one of my all-time favorite concepts: the Dunning-Kruger effect. [03:48] To put the Dunning-Kruger effect into its simplest form, it would say essentially that people who are unskilled will tend to overestimate their abilities and those who are very skilled experts will underestimate theirs. [04:34] Think about a kid who graduates from high school and believes they know everything. [05:23] When someone graduates from high school, they are at a point that has come to be known as the “Peak of Mount Stupid.” At the peak of mount stupid, someone has lots of confidence, but it isn’t built on much competence. They have no idea how much they don’t know so they are blissfully unaware of their precarious position and how close they are to falling right off the cliff. When this kid gets to college and realizes they don’t know nearly as much as they thought they did, they fall into the “Valley of Despair.” [07:21] This is an opportunity to look at the things you don’t yet know and begin to research them. This gradual climb is called the “Slope of Enlightenment.” You slowly gain confidence as you grow your competence…though you might never get back up to the level of confidence you had way back at the peak of mount stupid. [08:14] If you take a moment now to reflect upon your own life, I am guessing you could pretty easily come up with at least half a dozen examples where the Dunning-Kruger effect reared its ugly overconfident head. [09:43] While you are an expert in one thing, you are way overconfident in something else, where you don’t have any idea of the ocean of stuff you don’t know. [11:29] How the effort heuristic relates.  [12:43] I can live in blissful unawareness of my inadequacies forever and never have it be an issue until I try the thing enough to realize that I should have been a little less confident. [13:56] Have some awareness and don’t assume you know better than everyone else. [14:54] There is a flip to this as well. (It isn’t all about mount stupid). Remember, there is a point where you become an expert and then grossly underestimate your own abilities. [16:11] You can’t do this for everything, but on the things that matter it is worth doing a little Dunning-Kruger evaluation every so often to discover if you are underestimating or overestimating your confidence and competence at this point. [17:11] Look at your own moments where you have high confidence and low competence (or high competence with not enough confidence) to determine if you are showing up in the best way possible. Also, look at others to determine where they are on that Dunning-Kruger scale. [18:37] Another place where the Dunning-Kruger effect is really critical to keep in mind is when you look at coaching or giving advice to members of your team. [20:10] Giving them too many things to change while they are feeling the stress in the “valley” is going to make the problem worse, so you need to be selective on what advice to give them. [21:23] Know that when people have low competence in something, they are likely to be overconfident in their own abilities. Those who are very competent have a tendency to underestimate their own skill or ability. [22:02] There is an interesting point when there is an increase in knowledge where you realize all of what you don’t know—that increase
Released:
Apr 1, 2022
Format:
Podcast episode

Titles in the series (100)

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.