Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it.In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read. Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and unique approach to writing emails that I respect a lot. Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.Creating a relationship with your audience honestly and authentically is the best way to improve the efficacy of your email marketing and grow your business, and Bobby is joining me to teach you how.In this episode, you’ll learn:Why email marketing isn’t deadHow to build a relationship with your email listHow to use storytelling in your email marketingThe framework that Bobby uses when he writes an emailWhy templates won’t connect with peopleWhy long-term subject lines don’t matterHow to measure the success of your emailsWhat you can expect from Bobby’s bookLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Bobby Klinck’s Links: Visit Bobby’s websiteCheck out Bobby’s resource pageGet a copy of Bobby’s bookFollow Bobby on InstagramConnect with Bobby on FacebookFull show notes available at www.rickmulready.com/628