Ep 38: What the Heck is Marketing Anyway? (with Sarah Durham)

FromNonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

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Ep 38: What the Heck is Marketing Anyway? (with Sarah Durham)

FromNonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

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Length:

44 minutes

Released:

Jun 17, 2017

Format:

Podcast episode

Description

Marketing, done right, is central to all aspects of a nonprofit organization, from raising money to attracting the best people to enabling programs...

Released:

Jun 17, 2017

Format:

Podcast episode

Titles in the series (100)

Joan Garry: Nonprofit Leader and former Executive Director of GLAAD helps fellow CEOs, Boards and Board Chairs, Fundraisers, and Nonprofit Marketers

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Ep 6: It’s All About the Message – My Conversation With PR Guru Howard Bragman [PODCAST]: “At the end of the 7th day, God realized He needed a publicist. So He made a couple of calls, everyone recommended Howard Bragman, and the rest is history.” by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 11: Finding the Best People – with Guest Marilyn Machlowitz: Nothing is more important than your people. Nothing. But how do you find 5-star employees? Should you hire a recruitment firm to help? by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 21: The Happy Healthy Nonprofit (with Beth Kanter): Working at a nonprofit can feel like an express train to Burnout-land. How do we avoid that stay mindful and healthy while doing such passionate work? by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 8: A Day in the Life of a Board Chair – With Joe Landau [PODCAST]: Board Chair is one of the most important roles at a nonprofit organization, but it isn’t the job for just anyone. Learn about what makes a good board chair. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 2: A Day in the Life of an Executive Director [PODCAST]: Being the Executive Director of a nonprofit is a tough and demanding job. But what exactly does an Executive Director do all day? And how can Executive Directors manage their time to truly be effective? by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 4: Nonprofits Are Messy AND Funny: My Interview with Vu Le [PODCAST]: His blog is called Nonprofit With Balls. How can you not laugh? Here's my interview with the hysterical Vu Le. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 15: On Direct Response Fundraising – with guest Lisa Maska: I spoke with guest Lisa Maska about how marketing has changed in the digital age and why direct response fundraising still works better than anything else. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 19: How to Give a Great Speech (with Elaine Bennett): How do you write and give a great speech that excites and inspires your audience about your organization? Elaine Bennett tells you how to do just that. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 3: My Interview with Alexander Sanger of Planned Parenthood [PODCAST]: Interview with author, board chair, and former Planned Parenthood NY CEO Alexander Sanger. We discuss leadership, staff motivation, and board relations. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 9: Websites, Social Media and Online Movements – With Scott Paley [PODCAST]: This episode is packed with useful, practical advice on how to make people sit up and take notice of your organization and mobilize for your cause. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 7: Corporate Sponsorships Ain’t What They Used to Be – With Guest Nancy Mahon of Estee Lauder [PODCAST]: Once upon a time a nonprofit would ask corporate partners to sponsor a table at your annual gala... Well, things have gotten a bit more complex. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 12: Turning Tragedy Into Legacy – with Guest Caroline Samponaro: This is the story of a community organizing itself in the wake of a tragedy in order to make positive change. With guest Caroline Samponaro. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
31 min listen
Ep 38: What the Heck is Marketing Anyway? (with Sarah Durham): Marketing, done right, is central to all aspects of a nonprofit organization, from raising money to attracting the best people to enabling programs... by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
44 min listen
Ep 1: The Fear of Asking for Money [PODCAST]: Asking for money can be intimidating. Fundraiser extraordinaire Seth Rosen and I discuss concrete ways to ask for money without panic and fear. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
23 min listen
Ep 13: Extraordinary Nonprofit Communications – with guest Sean Gibbons: Sean Gibbons explains why organizations that do communications well are smarter, stronger, and vastly more effective than those that don’t. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 20: Volunteer If You Want to Live Longer (with Pamela Hawley): Harvard did a study that determined that volunteering helps people live longer and healthier lives with 38% fewer nights spent in the hospital. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 43: Nonprofits, Storytelling, and ‘This American Life’ (with Alex Blumberg): Alex Blumberg, executive producer of 'This American Life' discusses with me the power of storytelling to activate people to engage and help your nonprofit. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
39 min listen
Ep 5: Special Events: It’s Not All About the Centerpieces [PODCAST]: Event planning can fray the calmest of nerves. For many nonprofits it's "make or break". Here's great advice from event guru Jason Burlingame. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 17: How One Founder Avoided ‘Founder Syndrome’ – with guest Kevin Jennings: Perhaps the question I am most commonly asked is this: How do I make the switch from corporate to nonprofit? Bill Abrams knows a lot about this subject... by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
33 min listen
Ep 26: Building a Culture of Optimism (with Steve Gross): Two brothers start a business selling t-shirts with just $78 in the bank. They live out of a van and eat PB and J for 5 years. They are selling optimism.. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 27: Confessions of a Terrible Board Member (with Eileen Opatut): What if a prospective board member looks great “on paper” but doesn’t pan out as the five-star board member you’d expected? Is it their fault? Yours? by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 23: Unlocking the Mystery of Foundation Funding (with Molly de Aguiar): If you are funded by a foundation or want to be, you'll want to listen to this episode where I interview foundation program officer Molly de Aguiar... by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 33: Successful Nonprofit Collaborations (With Geri Mannion): It takes a village to run a nonprofit. Today’s guest tells us a thing or two about the success that comes with collaboration – and the potential hazards. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 44: The Executive Director With No Staff (with Sarah Audet): With everything nonprofit leaders have to get done, imagine that you are the only staff person. What would that look like? I wanted to know... by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 31: Givers and Takers at Nonprofits (With Adam Grant): Once in awhile you read a book that really sticks with you and changes the way you think. For me, one of those was "Give and Take" by Adam Grant. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 24: Corporate Support the Right Way (with Julie Hirshey): In this episode you will learn about how sports teams -- and corporations in general -- have so much more to give than just money. by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 22: The Art and Science of Asking for Money (with Brian Saber): Why do so many people find it terrifying to ask for money, even for organizations they care deeply about? It's critical. Here's how to go about asking... by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 50: Why Bartenders Make Great Leaders (with Helen Rothberg): Based on lessons she learned working as a bartender while pursuing degrees in business and behavioral science, Dr. Helen Rothberg identifies leaders by a cocktail of choices they make; how to approach obstacles, managing conflict, by Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
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Ep 38: What the Heck is Marketing Anyway? (with Sarah Durham)

Ep 38: What the Heck is Marketing Anyway? (with Sarah Durham)

Description

Titles in the series (100)

More Episodes from Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

Related podcast episodes