In this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI.Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business.They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses.Kasia comes from a background that includes mathematics, cognitive science and marketing and joins us today to discuss applications of AI in marketing.In this episode we discuss:The difference between AI and MLThe pros and cons of using AI for personalisationHow AI is being used in the space of content productionWhy PPC might be the channel most impacted by AI in the futureKasia's hopes for the application of AI in marketing in the futureCONNECT WITH KASIA / Brainpool AIhttps://brainpool.ai/https://www.linkedin.com/company/brainpool-ltd/https://twitter.com/brainpoolaihttps://www.facebook.com/brainpoolai/https://www.linkedin.com/in/kasia-borowska-79a82147/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.