Brian “Gibs” Long, CEO and Founder of GIBS Grooming, is truly an entrepreneur's entrepreneur. When attempting to secure a loan for his first business, “I got 10 nos before I got a yes,” he remembers. “That’s the difference between a normal person and an entrepreneur.” From selling veggie burritos at Grateful Dead shows to creating a bagel store chain to forging an entirely new grooming category, he’s been able to achieve success across a variety of industries thanks to one key difference: A win-win attitude. That in turn, has attracted him the right talent and key contacts. “The bagel was more than a round piece of bread,” he says of his former bagel store chain. “It was a cultural brand. It was a movement that the town rallied around.” And just like the bagels, Gibs has made GIBs grooming about more than a bottle of beard oil. Turns out what can truly change the trajectory of your business can be something that can’t be quantified on paper.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com