Welcome back to episode #294! I have been anticipating this podcast episode for quite some time now! Today, I get the pleasure of introducing you to my good friend and Instagram expert, Tyler McCall. Now, when it comes to social media, we already know Instagram is the place to be. With that said, so much has changed on Instagram in 2018, that I think it's time we discuss what's working, what's not working and what strategies you must immediately implement to make this platform work for you! “Our businesses rely on those relationships...” At minute 0:45, if you haven’t heard of Tyler he's giving us a little introduction to who he is and how he got to where he is now. We talk about if it’s possible to build true friendships and relationships with people online even if you’ve never met them before. Plus...hear about his Target addiction and why it relates to his community! “Share it all because people can identify with that...” At 6:55 I ask Tyler if I can share something that has nothing to do with my business and how much is too much. Tyler talks about being personal, true and genuine. Hear what features we should be using on Instagram, what works best and what doesn’t. “I don’t follow just anyone, I only follow people I trust and respect...” At minute 14:57, hear how Tyler is personally trying to connect with the people he wants to and how he builds those relationships. Tyler gives a few tips on how you can easily and genuinely get connected with people through social media. “People want to hear from other people…” At 20:40 Tyler tells us when he started creating content if it came naturally and was easy or if he often forgot about it! Hear his strategy for posting, his thoughts on the Instagram feed and a few tips for creating a good Instagram story. Tyler answered if there is a rule for putting branded and curated stories versus real time and personal? “It’s a poor use of your time...” At minute 28:53 Tyler tell us common mistakes he sees that become his pet peeves plus should if we should be using IGTV or not! If you are loving Tyler, be sure to connect with him on social, @tylerjmccall and check out his Instagram Masterclass. Oh, and one more thing...I want to remind you that before you implement any strategy in business (especially social media), you need to have the end in mind. You need a crystal clear vision and plan for what your goal is and where you are headed. Since it is nearing the end of 2018, now is the perfect time to plan for 2019, so I want to invite you to join me in my Plan 2 Profit challenge starting on Monday, December 3rd! Go to www.plan2profitchallenge.com and get signed up!