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    The perils of personalization in a privacy-first world -- Gowthaman "G'man" Ragothaman // Aqilliz

    The perils of personalization in a privacy-first world -- Gowthaman "G'man" Ragothaman // Aqilliz

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    The perils of personalization in a privacy-first world -- Gowthaman "G'man" Ragothaman // Aqilliz

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    13 minutes
    Released:
    Feb 5, 2021
    Format:
    Podcast episode

    Description

    “Personalization is a double-edged sword.” That’s one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personalization and privacy, finding the right balance of communication in personalizing an outreach, and treading the fine line of privacy and not overstepping the boundaries.  Show NotesConnect With:Gowthaman Ragothaman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Feb 5, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.