If you’ve ever tried to get rid of a bad habit – or even develop a new good habit, you know how difficult it can be to change your behavior. Today’s guest has a lot to share about the real keys to success when it comes to changing behavior – and they’re not what you think.  BJ Fogg is the person behind the Fogg Behavior Model. If you’re not familiar with it, the Fogg Behavior Model is built around a simple formula: behavior change = (motivation)(ability)(prompts). Essentially, behavior happens when these three things come together at the same time: motivation, ability, and a prompt.  “If you wanted to play the guitar, for example, you wouldn’t sit down and try to play the hardest song. You would start with easier songs, develop skills, and then step up to something more challenging.” In today’s episode, BJ talks about changing behavior generally, and also about how his concepts of changing behavior can be applied to people who are trying to change their behavior as it pertains to alcohol. He also talks about the need for different approaches when it comes to untangling unwanted behavior. BJ also takes the time to talk about his own personal journey with alcohol. He’s been alcohol-free for two years now, and during today’s interview, he discusses living in wine country, learning to appreciate wine and drink socially as an adult, and why he decided to give it up. He also explains the benefits that he experienced by giving up alcohol. Listen to the episode to learn more about BJ’s professional expertise and personal experience. LINKS & RESOURCES  OYNB LINKS OYNB Website: https://www.oneyearnobeer.com/ OYNB Facebook Page: https://www.facebook.com/Oneyearnobeer/ OYNB Facebook Group: https://www.facebook.com/groups/199505820380513/ OYNB Twitter: https://twitter.com/oynbuk/ OYNB Instagram: https://www.instagram.com/oneyearnobeer/ BJ FOGG’S LINKS BJ’s Book: https://www.amazon.com/dp/B07LC9KDP5/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1