The conversation of Profit doesn’t just refer to money; it extends to the stories we create and hold onto, as well as the people we surround ourselves with. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: I Write My Own Story Danielle: The easy part is acknowledging that you’re in a story; the hard part is changing it. You’re not going to see results overnight, which means you just have to consistently wake up every single day and move towards what you want to create for your new story. A lot of women wake up, fall back into their patterns and routines and say, “See! Fuck it! I can’t do it!” They get stuck in the shame, blame, and guilt game; they use it as an excuse to not have to consistently do the hard work every single day in order to rewrite their story and get the results they’re looking for. QUESTION When you have a story, what does letting go of that story do for you emotionally? Point #2: Reset Coach Val: When you revert back to your story once you’ve been out of it for a while, that’s your reset point. It’s easier for you to go back to it; it’s like you’re proving you were right. A part of you is secretly hoping that you will fail so you can prove that you were right in the first place. Coach Ani:  It’s kind of like when you die in a video game, you get to reset and go back to where you were. We want to win so badly that we think “If I win, that means you have to lose.” QUESTION Why do you tend to revert back into your story once you have been out of it for a while? Point #3: Let Go Danielle: Hanging onto a story breaks you down. I spent a few years being angry at people, eventually realizing I was just angry at myself. I had allowed the anxiety and stress of the story to take hold of me Coach Val: It’s so draining physically and emotionally. You feel worn down and beat up. If someone is bringing negative energy into my space, I’m quick to throw up a wall to protect my space. QUESTION When you’re unable to let go of a story, what does it to to you physically? Point #4: Saying No to Say Yes Coach Val: As you set your impossible goals – and benchmarks inside of those goals – learning to say no to the things that will not get you where you ultimately want to go is so important. You have to live your life for you and not be so concerned with what everybody else is doing. So many people are looking for validation outside of themselves and end up living their life to please other people. QUESTION How does letting go of stories help you with your goals? Point #5: Inner Circle Influence Coach Ani: I think it’s important to hold people to a higher standard by pointing out to them, “If you keep playing the same game you’ve been playing, you’re already going to hit that goal, so why stick to that one goal? Why not do something more?” Coach Val: You want the company you keep to reflect your goals as well. I like people who will hold me accountable and say, “Hey! That’s not big enough!” I need people in my life to give me that extra kick in the butt. QUESTION How has your inner circle helped you in reaching your goals and targets? Quote of the Week: “I may have started as a hairdresser not knowing anything was possible because I had so many blinders up, but now my walls are shattered. There are no limitations.” –Danielle White “Everything I’m living right now has surpassed any goal that I set out in the beginning to attain. I’m open to many different possibilities, and I just want to keep growing while keeping my integrity and family intact.” –Valerie Plunk “At this point, any goal that we thought was an impossible goal, we have fucking smashed through. When you realize you can fucking hit any goal, and do it time and time again, you don’t stop making goals, but now it’s like taking a road trip with no end destination, and no end game.” –Anianne Rivera