Welcome to the BMS Podcast! This week, co-host Christina Fuentes, a Licensed NBR Artist, shares her inspiring journey in the hair industry. Christina's career began in 1998, but she yearned for more fulfillment. She found it in specializing in NBR hair extensions, attracting clients seeking the best. A pivotal moment for Christina was embracing niche marketing, which allowed her to create an extraordinary client experience and build a loyal clientele. Burnout was a challenge, but Christina made the brave choice to move closer to home, prioritizing family. She gracefully transitioned long-time clients by personally reaching out and using voice memos, ensuring they felt valued. Today, Christina thrives in her studio, Stitch Hair Atelier, where she transforms clients' hair and lives, all while prioritizing her well-being. Her journey is an inspiration for artists pursuing happiness and success by embracing change, specializing, conquering burnout, and putting family first. Tune in for the full story!