Our guest's books have sold well over one million copies and spent a whole nine months on the New York Times bestseller list! Our guest is a master negotiator and has been successfully negotiating everything from insurance claims to hostage releases to his own son's hair length and hundreds of other matters for over five decades. Ever since coining the term "win-win" in 1963, he has been teaching people the world over how to get what they want in any situation. As a result of his extensive negotiating experience and his unique presentation style, he is internationally renowned as someone who can quickly grasp both sides of an issue and get the most for his client out of a difficult negotiation. His advice? "Simple," he says, "I care...but not that much!" In today’s book - and in his signature humorous and self-deprecating style - he explains how the reader can learn powerful yet subtle negotiating ploys to help them in their business, career, and even family relationships. As our guest puts it, "Negotiation is the game of life." It is an honour to host the author of You Can Negotiate Anything, The Game of Negotiating and the focus of today’s episode “Negotiate This!: By Caring, But Not T-H-A-T Much”, Herb Cohen