28 min listen
SaaStr 550: How to Reinvent a Category that’s Already Been Won with Mark Ghermezian, Co-Founder @ Braze, and Founder and General Partner @ m]x[v capit…
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 550: How to Reinvent a Category that’s Already Been Won with Mark Ghermezian, Co-Founder @ Braze, and Founder and General Partner @ m]x[v capit…
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
24 minutes
Released:
Apr 27, 2022
Format:
Podcast episode
Description
Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Full video: https://youtu.be/pVsmB8nhneE Want to join the SaaStr community? We're the ?largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
Released:
Apr 27, 2022
Format:
Podcast episode
Titles in the series (100)
Saastr 006: Why The Best SaaS Companies Are Founder Led and Taking Adobe From $40m to $1bn with Russell Fujioka, US President @ Xero: Joining us today, I am delighted to have Russell Fujioka, US President at Xero, the world's fast growing SaaS company making accounting software beautiful. Prior to joining Xero, Russ was the Global Vice President... by The Official SaaStr Podcast: SaaS | Founders | Investors