21 min listen
SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
27 minutes
Released:
Sep 28, 2022
Format:
Podcast episode
Description
Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Full video: https://youtu.be/prLzBINL4tI Want to join the SaaStr community? We're the ?largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
Released:
Sep 28, 2022
Format:
Podcast episode
Titles in the series (100)
Saastr 010: Mathilde Collin on The Evolution of Content Marketing and Life As A Young Enterprise Founder: Welcome to Episode 10 of The Official Saastr Podcast. To celebrate this milestone, we have a very special guest: Mathilde Collin. Mathilde is the CEO and Co-Founder of , one of the world's most innovative young SaaS startups working in... by The Official SaaStr Podcast: SaaS | Founders | Investors