The Metaverse: Innovation or Skinnovation?The metaverse we’re building right now is not the metaverse we’ll all end up using…if we end up using the metaverse at all. Don’t worry about what competitors and enterprises are doing in the metaverse, worry instead about how you should break into this new world.“The current Web3 and metaverse implementation that we see today feels like small teams of developers who have created something really unique and they're going direct to their own consumer. And that feels fundamentally different than what we have seen in the past.”Developers used to need layers of translation, project managers, and program managers to get a job done. Today’s developers are going directly to their customers. We call this the Developer DTC.People were always collecting items & attaching value to items. NFTs are not a new phenomenon. The technology enables this behavior in a new way. Unlike Web2 and the telegram, which were built as information-first technologies to which commerce added value, the metaverse seems to be about commerce before information.“Low-code and no-code capabilities make it easy to kind of create a new generation of developers. Low-code and no-code unlocks a lot of potential in developers to spend time on sales and marketing and other things.” - BorisAssociated Links:Learn more about Boris Lokschin and Spryker!Check out Excite 2022, Spryker’s eCommerce Conference in JuneHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!