42 min listen
TTE 18: From Generalist to Specialist: The Journey to a Unique Selling Proposition with Stephanie Adams
TTE 18: From Generalist to Specialist: The Journey to a Unique Selling Proposition with Stephanie Adams
ratings:
Length:
43 minutes
Released:
Jun 7, 2016
Format:
Podcast episode
Description
Business 101 for therapists. There's no other way to describe this episode. After building and closing down one private practice, Stephanie Adams understood she needed to transition from being a generalist to a specialist. She defined her Unique Selling Proposition, understood her lifetime value, and began marketing to generate a positive return on investment for her private practice.
In This Episode, You'll Learn:
- What is a Unique Selling Proposition and how to write one (I even help Stephanie revise hers on the fly!)
- What is your customer's lifetime value and why that's a crucial metric to know
- How Stephanie re-opened her practice and moved from a generalist to a specialist
The post TTE 18: From Generalist to Specialist: The Journey to a Unique Selling Proposition with Stephanie Adams appeared first on BrighterVision.com.
In This Episode, You'll Learn:
- What is a Unique Selling Proposition and how to write one (I even help Stephanie revise hers on the fly!)
- What is your customer's lifetime value and why that's a crucial metric to know
- How Stephanie re-opened her practice and moved from a generalist to a specialist
The post TTE 18: From Generalist to Specialist: The Journey to a Unique Selling Proposition with Stephanie Adams appeared first on BrighterVision.com.
Released:
Jun 7, 2016
Format:
Podcast episode
Titles in the series (100)
TTE 25: Growing a Private Practice Through Workshops, Online Advertising & Networking with Local Non-Profits: Jason Polk started seeing his first clients on the weekend while working full-time at an agency. 13 months ago he left his full-time job to focus full-time on his private practice. - This is his Therapist Experience about how he grew his private pract... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice