We all know that it’s a competitive real estate market right now, and that there seems to be a lot more buyers than there are deals. One of the best ways to find opportunities is to market directly to the seller and bypass the brokers and other buyers altogether. This is also one of the least understood strategies, and today we’re going to dig in a little deeper with my guest, Justin Silverio. Justin is the owner of JS2 Homes, Open Letter Marketing, and Invelo. Through his companies, Justin provides thousands of real estate investors a more effective direct-to-seller marketing approach, and educates on best practices around pull lists, marketing campaigns, lead tracking and full analytics. Today Justin is going to share the different methods of direct marketing, the response rate you can expect, the difference between marketing to residential or commercial sellers, and the processes and automations he’s created to increase his success rate. I know you’re going to enjoy this conversation with Justin. You can contact him and find out more through email or his websites: justinsilverio@inveloapp.com https://openlettermarketing.com https://inveloapp.com Today’s episode is brought to you by Green Property Management, now offering a $250 per unit project allowance to new clients in West Michigan. Text "Green250" to 21000, or visit them at https://www.livegreenlocal.com/. And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and Medicare benefits. Visit https://www.rcbassociatesllc.com/ to learn more.