There is no one-size-fits-all approach when it comes to organizational culture. Some companies have found success in digital transformation by adapting their traditional and long-established cultures. In contrast, others struggle with the transition because they cannot change what's familiar enough around them – even if this means losing out on opportunities for growth or business model innovation! So how should organizational leaders determine their cultural holy grail that offers a strong sense of teamwork, where everyone feels welcome and comfortable working together with emerging technologies and process changes, and then enable it for maximizing value?