Our Unique Approach to Original Research

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Our Unique Approach to Original Research

FromB2B Growth

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12 minutes

Released:

Nov 9, 2020

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Podcast episode

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In this episode, James Carbary shares his unique approach to original research.
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Released:

Nov 9, 2020

Format:

Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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#H2H 7: Which of the 6 Innovation Archetypes Are You? w/ Carla Johnson: This #H2H segment is an interview hosted by featuring , well-known storyteller, keynote speaker, author and expert on innovation. Carlos & Carla discuss how B2B companies can harness the power of innovation in their people... by B2B Growth
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#B2BWebsites 5: How to Approach a B2B Case Study That Reveals Sensitive or Secure Information w/ Eric Sharp: In the fifth episode of the #B2BWebsites series, , the Founder at , dives into a sometimes tricky marketing situation for B2B companies: Case studies. And more specifically, creating case studies that have both internal and external issues.... by B2B Growth
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#DemandGen 2: Stop Romanticizing Marketing: Find the Goal, Measure Results w/ Michael Wilk: In the 2nd episode of the #DemandGen series, speaks with at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more... by B2B Growth
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1115: 3 Keys to Avoiding the Sales and Marketing Blame Game w/ Amanda Bohne: In this episode we talk to , Vice President of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
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1117: How to Apply Your Core Values to Every Area of Your Employee Lifecycle w/ Christina Luconi: In this episode we talk to , Chief People Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
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1118: Is Automated Marketing Turning Your Buyers Off? w/ Lindsay Cournoyer: In this episode we talk to VP of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
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1114: 3 Social Media Lessons from ESPN that Every B2B Marketer Can Use w/ Tyler Dimich: In this episode we talk to , Senior Social Media Manager at . Tyler shares 3 strategies that inform their approach to all social channels at ESPN: 1) Meet followers where they are 2) Use storytelling 3) Humanize the brand Want to get a... by B2B Growth
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1116: How to Build Your Marketing Function from Scratch w/ Roshan Cariappa: In this episode we talk to , Director of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
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#B2BWebsites 6: How to Prevent Consumers From Wasting Time on your B2B Website w/ Eric Sharp: In the sixth episode of the #B2BWebsites series, , the Founder at , hits on a problem all B2B Marketers face with their website: preventing consumers from visiting, clicking around, and (gasp!) filling out lead gen forms. What. A. Waste.... by B2B Growth
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#BehindTheCurtain 4: Drone-Dropping Employee Offer Letters: In this episode of the #BehindTheCurtain Series, & share conversations and thoughts on what is making us tick here at Sweet Fish Media. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week... by B2B Growth
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#WhyPodcastsWork 13: Why We’re Tripling Down on GaryVee’s Content Strategy w/ Logan Lyles: They say imitation is the greatest form of flattery. So here’s some flattery thrown toward : On this #WhyPodcastsWork episode, — Dir. of Partnerships at — explains we’re using GaryVee’s audio content strategy. What we talked about: Audio... by B2B Growth
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1119: Is the Talent Shortage Real? w/ Ryan Kohler: In this episode we talk to , Founder and CEO at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in <... by B2B Growth
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#CX 25: Branding As The Art of Differentiation w/ David Brier: In this episode of the #CX series, , Chief Evangelist at BombBomb, talks with , Chief Gravity Defyer at about branding, differentiation, innovation, and the constant pursuit of a better experience for your customers. Never miss an... by B2B Growth
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1120: 3 Approaches to Keep Content Marketing Fresh w/ Neil Morgan: In this episode we talk to Chief Marketing Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
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1122: Is Behavioral Automation the Key to Leaving Linear Behind? w/ Joshua Slone: In this episode we talk to Content Manager and Product Marketer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than... by B2B Growth
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#HowToPodcast 11: The 4 Types of Interviews w/ Logan Lyles: On this #HowToPodcast episode, , Director of Partnerships at , shares the 4 types of interviews to use so you never run out of content. The 4 types of interviews include: External guests Internal team members Current customers Solo episodes Want to... by B2B Growth
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1125: How Get-Togethers Can Help you Cultivate Your Community w/ Kevin Huynh & Bailey Richardson: In this episode we talk to and , Partners at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
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#ABM 4: 1 Non-Negotiable Every Company Must Have in Order to Nail ABM w/ Ben Coffee: In this 4th episode of the #ABM Series, talks to , Head of Marketing Operations at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll... by B2B Growth
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1152: How to Align Marketing Strategy & Creative Storytelling w/ Sara Bresee: In this episode we talk to , EVP, Marketing and Channel Sales at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you... by B2B Growth
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1134: Why the Path to Unicorn is Not All Glitter and Rainbows w/ Joel Bar-El: In this episode we talk to , CEO at . Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free. This event on October 14th and 15th features 13... by B2B Growth
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#CategoryCreation 17: What It's Like to Be a Category Designer w/ Anna Schena and Cassidy Shield: In this episode, we talk to and from Narrative Science about what it's like to go through the category design process. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth... by B2B Growth
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#ABM 5: 101 Corporate Gift Ideas (Rapid-Fire Style) w/ Kris Rudeegraap: In this 5th episode of the #ABM Series, shares insight into account based marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you... by B2B Growth
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1121: How to Protect Brand Equity and Address Brand Fatigue w/ Geoff Bibby: In this episode we talk to , Vice President of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
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#DemandGen 6: How to Leverage Multiple Paid Media Channels w/ Elliot Manson: People frequently ask: “Which channels should I use for my paid media?” Of course “it depends” is not an answer. So we invited , Assistant Director of Analytics & Advertising at , to discuss using paid media channels. What we talked about:... by B2B Growth
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#Books 7: Three Big Ideas from 250 Marketing & Sales Books w/ Douglas Burdett & James Muir: In this 7th episode of the #Books series, , Founder of , and , author of , recap some of the key ideas from the marketing and sales books that were recently featured on . Want to get a no-fluff email that boils down our 3... by B2B Growth
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#DemandGen: How to Scale an Outbound Lead Generation Program w/ Sheila Kloefkorn: It takes seven to 16 touchpoints to move a prospect to the next stage of the buyer’s journey. Not to buy. Just to graduate to the next stage. So, what’s the best combination of inbound and outbound touchpoints? , co-host of the B2B Growth Show,... by B2B Growth
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#BehindTheCurtain 5: Introducing a New Co-Host & 3 Elements for Making Valuable B2B Connections: In this episode of the #BehindTheCurtain Series, introduces a new member of the Sweet Fish Sales Team & a new co-host of B2B Growth: . Travis is the host of another podcast, . Want to get a no-fluff email that boils down our... by B2B Growth
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#CX 26: Brand Legacy is a Human Thing (Not a Corporate Thing) w/ Kristy Krueger: In this episode of the #CX series, , Chief Evangelist at BombBomb, talks with , VP of Marketing at about "two truths and a lie" behind a more human approach to building your brand's legacy. Never miss an episode of Ethan's... by B2B Growth
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1136: How B2B Marketers Can Build Digital Trust to Level Up CX w/ Amanda Mountain: In this episode we talk to , Vice President of Marketing Communications at . Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free. This event... by B2B Growth
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Our Unique Approach to Original Research

Our Unique Approach to Original Research

Description

Titles in the series (100)

More Episodes from B2B Growth

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