Cause Marketing Inspiration and purpose are usually staring us right in the face. Tapping into both takes innovation, grit and a personal connection to solving a significant problem for others. Today's guest has that along with a strong entrepreneurial spirit and a will to create lasting impact. John Cawley is a serial entrepreneur living a tale of redemption by turning something ordinary into something extraordinary that you wear almost every day into a meaningful tool to inspire you and everyone that you meet. Your socks! What's most interesting is what inspired him, how he's personally connected to this purpose and what taking a gamble on something that he felt would be a service to others. His initial goals has taken on a life of its own and creating impact well beyond what he even imagined. To me that's proof, he is living a life directly connected to his purpose. On a side note, I’m a huge fan of Inspyr Socks and wear them every opportunity I have to swap my flip flops for socks. If you ever see me speak on stage, just know I am always wearing socks with an inspiring message. Highlights - Auto thinking process Cause marketing Leveraging customer feedback Expanding with community outreach Building a community Resources - ZoHo Books Want to spend less time on paperwork? Quickly collect payments from customers, file and pay taxes on time with minimum hassle so you can spend your time growing your business. Zoho Books is an online accounting software that keeps your finances in order easily getting you ready for tax time. With Zoho Books, everything is ready for your accountant in advance by automating routine tasks and more importantly, get paid on time! Go to zohobooks.com/warrior and get 3 months of free, unlimited access to all the features in Zoho Books. Inspyr Socks What keeps you going as an entrepreneur? Inspiration. One of my favorite ways to stay inspired is with Inspyr socks. A constant reminder to stay empowered with a belief that anything is possible— where the message is purposely knitted into the back of the sock for others to read and get inspires as well. They're also excellent gifts! Check them out at inspyrsocks.com. Use Code Warrior to receive 10% off every order. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register at cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook Pinterest get 10% off Mentions - Think and Grow Rich Nepoleon Hill A Return to Love: Reflections on the Principles of "A Course in Miracles" Our Deepest Fears Marianne Williams