Melissa Hartwig Urban is the powerhouse founder of the Whole30 program which, in the last decade, has amassed a huge following and helped thousands of people reset their own health, habits, and relationship with food. The mom, author, and health and wellness advocate has also recently started spending more time in the great outdoors. Melissa is also the author the new book Whole30 Friends & Family, which helps Whole30 followers stick to the program in social settings and during the holidays.