Matt Sweetwood is the CEO of LUXnow which has 7 employees and is over $2 million a year ARR. Prior to Lux Now Matt spent 29 years as the CEO of Unique Photo and during that time he took them from $1 million a year to over a $100 million a year. He's also the author of "Leader of the Pack" which is the number 1 seller in the self-help category. His book tells the story of how suddenly becoming a single father made Matt a better person, leader, entrepreneur and father. During this interview we discuss: 2:20 - Matt shares exactly what Luxnow.com does and the business model.  5:33 - He shares one business superpower he wished he had. 6:37 - We discuss Matt's ongoing journey of reinvention and how it has been a major component of his success. 10:46 - How shares his reinvention framework and how other business owners can deploy it for their businesses. 14:17 - Matt talked about his journey on how and why he reinvented Unique Photo. 17:59 - How he built and reinvented the concept and experience of camera stores. 24:36 - A piece of advice for people who fears reinvention whether it be on business or in yourself. 27:01 - Matt shares his favorite growth tool/software. 27:49 - He recommended one of his favorite book to us. PLUS a whole lot more! Matt's Websites: www.luxnow.com www.msweetwood.com @mattsweetwood on all social channels ----------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]