21 min listen
Choosing the 'right' name for your business
Choosing the 'right' name for your business
ratings:
Length:
20 minutes
Released:
Jan 27, 2022
Format:
Podcast episode
Description
This week Frankie Tortora and Steve Folland have a chat in response to a question from coach Rachael Middleton. She says:“Dearest Frankie, Steve and the DIFTK crew,I've been working on my business about a year now and have a name and logo already BUT I recently attended a webinar where the host made a point about words that trigger potential clients. This can have a negative impact too.My ideal client base are traditionally a weary group (farmer's stressed out partners who may be frowned upon for seeking help!) and as coaching still isn't an accepted norm in their world I'm starting to question whether my business name is having a negative effect...So, my question is how do you choose a suitable business name and how important is a logo to go with it? I appreciate for certain professions it helps, but how much can the wrong name and logo impact your business?Thanks in anticipation,Rachael”What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community on Facebook.•••Download a DIFTK Bingo cardPlay DIFTK Bingo onlineFrankie Tortora's websiteSteve Folland's websiteSteve's podcast - Being FreelanceDoing It For The Kids websiteDIFTK Facebook CommunityDIFTK InstagramDIFTK TwitterSupport DIFTK on Ko-Fi
Released:
Jan 27, 2022
Format:
Podcast episode
Titles in the series (100)
Staying visible over the summer holidays: This week Frankie Tortora and Steve Folland have a chat in response to a question from Ben O'Brien. Ben is an illustrator, he says: “HOLIDAYS! Have you got any tips on how to get work done through the school holidays. I work from home and my wife (although self-employed) works elsewhere so it comes down to me more often to be with our son. 2 years ago I just couldn't get through the summer holiday, I managed to work on commissions I had, but I had no time for self-promotion, maintaining client relationships, updating my portfolio etc so by the end of the holidays commissions were drying up. It felt like I ran my business into the ground a bit and it's been uphill ever since. Every school holiday or half-term means another dip in my business. There's always a few playdates and summer camp days, plus my wife tries to take days off when possible, but it's never quite enough. So, with the next Summer holiday coming up, do you have any tips at a by Doing It For The Kids