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    SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko

    SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko

    FromThe Official SaaStr Podcast: SaaS | Founders | Investors

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    SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko

    FromThe Official SaaStr Podcast: SaaS | Founders | Investors

    ratings:
    Length:
    26 minutes
    Released:
    Nov 30, 2021
    Format:
    Podcast episode

    Description

    The state of software buying has changed. SaaS spending dipped in the first half of 2020 but has since accelerated and increased as we reach the end of 2021. Amanda Malko, CMO at G2, shares a fascinating look at the data that reveals shifting patterns in the way consumers purchase software.
    Released:
    Nov 30, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    The Official Saastr Podcast is the latest and greatest from the world of Saastr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we centre around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.