Merchandising 101: A Broad Primer on how to think about it and how to approach it

FromArt Marketing Podcast

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Merchandising 101: A Broad Primer on how to think about it and how to approach it

FromArt Marketing Podcast

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Length:

31 minutes

Released:

Oct 20, 2021

Format:

Podcast episode

Description

Viral video mentioned https://www.youtube.com/watch?v=QYcXTlGLUgE These podcasts are almost always live. Prefer to watch? https://www.youtube.com/channel/UCzd_3oRAysOKAbWq3wpkdww

Released:

Oct 20, 2021

Format:

Podcast episode

Titles in the series (100)

Art marketing strategy, tactics, tips and FOCUS.

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The Biggest Art-Selling Time of the Year is 3 Months Away: The biggest art-selling time of the year is the 4th quarter (October, November, December), and it's only 3 months away. Most artists and photographers will make 50%+ of their yearly sales during this time, so it's absolutely critical to be prepared so... by Art Marketing Podcast
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Just Ship It: Nick Friend (CEO) and Patrick Shanahan (CMO) on the importance of just getting your art business started and not worrying about perfection or problems that don't yet exist. by Art Marketing Podcast
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40: Your New Year's Resolution – Move the Attention Around: Attention was hard to get in ’19 and it’s gonna be even harder in ’20. In this episode: What the smart artist is gonna do about it, and I proffer up a New Years’ Resolution for you. by Art Marketing Podcast
20 min listen
#2 - The Seven Layers of Success: The 7 layers of success, how it needs to be almost a religion, how it informs how we think about everything we do. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other... by Art Marketing Podcast
31 min listen
42: Instagram Live - How to Do It and Why You Should: After running 50+ livestreams in the past couple of months, we've realized it might be the best possible way for artists and photographers to bring in free attention right now. by Art Marketing Podcast
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Is the Pandemic Re-Surging? How This Affects Artists and Their Ongoing Strategy.: The Pandemic Re-Surging. What does this really mean for artists and photographers? What is the point here? The point is, this thing isn't going away anytime soon. Every photographer and artist already learned, if you were hurt by the lock downs you... by Art Marketing Podcast
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Do Live Art Shows Work?: We're over 4 months into this pandemic, some businesses have come out and said employees will not be returning to the office until 2022, people now more than ever are looking to decorate their living/work spaces, art sales have been surging since... by Art Marketing Podcast
23 min listen
Why it's MANDATORY to Own Your Own Distribution Channels & Customers: Why owning your own distribution channels and customers (selling direct) is the ONLY way to make consistent sales and grow your art business long-term. by Art Marketing Podcast
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Is Art Selling Right Now?: Is art selling right now? Nick and Patrick talk about the one tactic that is working really well right now for Art Storefronts members as well as other art industry news. by Art Marketing Podcast
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41: Facebook Ads for Photographers and Artists: Where to get started with Facebook and Instagram ads, why it should be a pillar of your art marketing strategy, and how you should actually go about it. by Art Marketing Podcast
39 min listen
#3 - Live Art Shows: The future of selling art & photography: The top ten reasons why Live Art Shows are the future of selling art and photography. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as... by Art Marketing Podcast
24 min listen
So the Pandemic Is Back. Now What?: So the pandemic is back. Now what? In this episode, Nick and Pat talk about what this means for art businesses. Here's the bottom line: nothing is opening soon. So, if you haven't already moved over to the new business model of selling your art... by Art Marketing Podcast
24 min listen
Teasing Our New Show: Art Business Mornings: This pandemic has advanced the adoption of technology that otherwise would have taken 10+ years to become mainstream. The result? A full blown online art market. If you haven't moved your art business online yet, you're going to start falling... by Art Marketing Podcast
30 min listen
The Random Show: Eating Our Own Dogfood: Nick and Pat discuss what's going on in the art industry today. by Art Marketing Podcast
27 min listen
#1 - Introducing Art Business Mornings: We define the term art business, introduce the show and your hosts, the 5 pillars of a six figure a year art business, and the mechanics of the show. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly... by Art Marketing Podcast
25 min listen
Perfectionism Is Poison: There is a major tendency for photographer and artists to over-analyze their businesses and look for perfect solutions to their problems. In this episode, Nick talks about the importance of overcoming this perfectionist mindset, about finding the most... by Art Marketing Podcast
22 min listen
Trolls. Not the kids movie. The other kind.: How to deal with trolls on the socials, how to think about trolls on the socials, how to be ruthless with your inputs. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join... by Art Marketing Podcast
40 min listen
The Art Validation Strategy (Will your artwork sell?): When you're just starting out as a fine artist or photographer, the big question is: "will my work sell?" Is it worth buying? Is there a market out there? If you're in this position, don't sit on these questions for months. We have a strategy that... by Art Marketing Podcast
7 min listen
#17 Q4 and Pivot: Q4 and the coming sales, it's all just another muscle, and the pivot. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the... by Art Marketing Podcast
26 min listen
Merchandising Is Not Optional. It's Mandatory.: In this episode, Nick and Pat explain what merchandising is, what it's significance is in business, and why merchandising is mandatory if you want to grow a successful art business. by Art Marketing Podcast
32 min listen
#5 When Are you Ready for Facebook Ads?: Boosting posts, Why you are not ready for FB ads, and what to do when you finally are ready. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and... by Art Marketing Podcast
31 min listen
#14 The Flywheel: We define the FlyWheel, How we are designing for it, and why it matters. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss... by Art Marketing Podcast
33 min listen
The Random Show: An Art Business in 10 Years: Nick and Pat talk about the radical shift occurring in the art industry right now, the difference between selling art indirectly and directly, the importance of owning your own distribution, email list, and customer list, how to make the most money... by Art Marketing Podcast
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Live Art Shows, New Art Business CRM Feature, and More: Updates on last week's live art shows, Nick announces an upcoming new feature, and more. Interested in Learning more? Request a demo here: by Art Marketing Podcast
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How to Build a Viable Art Business in 2020: How do you build a viable art business in 2020? Run your own art gallery business online. How? 1) Equip yourself with a Proper Art Gallery Website. 2) Solve the ongoing Marketing Problem. We created Art Storefronts to help you do... by Art Marketing Podcast
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The Random Show: Making Sure You Have the Right Art Business Strategy: Most photographers and artists think the only way to sell art is through 3rd parties, like galleries, and this is what causes the starving artist problem. The right art business strategy starts with focusing on building a direct art business. A direct... by Art Marketing Podcast
28 min listen

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#54 The most important metric nobody talks about; focus on this and win: So what is the most important metric to watch if you want to grow an art business? Yes of course sales is #1 but you need more than that if you want to make sure your focus — time, energy, and effort is in the right place — and in pod I am going... by Art Marketing Podcast
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Rising Tide of Success A Live Q&A with Jonah Allen, the Young $100K+ Photographer: 5 years ago a 24 year old kid discovered this very podcast started listening to it, signed up for Art Storefronts and started his art business. Now he is selling 100k a month of his art. This is his story and there is so much to learn from... by Art Marketing Podcast
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Discover this podcast and so much more

Merchandising 101: A Broad Primer on how to think about it and how to approach it

Merchandising 101: A Broad Primer on how to think about it and how to approach it

Description

Titles in the series (100)

More Episodes from Art Marketing Podcast