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Hershey vs Mars - A Chocolate Rolls Royce | 5

Hershey vs Mars - A Chocolate Rolls Royce | 5

FromBusiness Wars


Hershey vs Mars - A Chocolate Rolls Royce | 5

FromBusiness Wars

ratings:
Length:
24 minutes
Released:
Nov 11, 2019
Format:
Podcast episode

Description

It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way.But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 11, 2019
Format:
Podcast episode

Titles in the series (100)

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.