Today’s guest, Adii Pienaar, is not a fan of labels, but he’s a true life-first entrepreneur and avid writer. He also co-founded WooThemes in 2007, founded Conversio in 2014. His latest book, Life Profitability: The New Measure of Entrepreneurial Success distills a new perspective for becoming self-aware, recognising your values, and understanding your impact. I found it really impactful, so I couldn’t wait to bring Adii on to the show.

This episode is sponsored by BetterHelp. BetterHelp offers you access to your own licensed professional therapist – all from the comfort of wherever you are. You can arrange weekly video chats or phone calls, text with your carefully curated counsellor, and do so at an affordable price. And anything you share is confidential. I’ve been using BetterHelp for a while and I am highly impressed. It’s been a huge help for me and I know it can be the same for you. Start living a happier life today with BetterHelp. As a listener, you’ll get 10% off your first month by visiting betterhelp.com/timecrafting. Give BetterHelp a try today.

This episode is sponsored by Sit Down, Startup, a new weekly podcast from Zendesk. Getting your business off the ground is hard. Find out why customer experience is at the heart of success. The startup’s team chats with Zendesk leaders, founders, and CEOs in a coffee-shop style conversation about starting up when the world is upside down. Catch weekly fresh new episodes on Apple, Google, and Spotify. Head over to Sit Down, Startup here.

Listen to this conversation as we take a step back and review how to live an enriched life AND run a successful business. We discuss the power of language, journaling, what ‘harmony’ means to Adii – and cultivating ‘breadcrumbs’ of writing. 


Talking Points

Being a seeker

The pros and cons of ambition

Why we shouldn’t strive for ‘work-life balance

Measuring qualitative goals

How to maintain and sustain your life profitability

How journaling has helped Adii

Breaking old patterns



Quote
"Seek the newer versions of your truths."

Helpful Links


‘Life Profitability’ by Adii Pienaar 


‘Motion’ by Adii Pienaar 

The Toxicity of Relentless Ambition

‘When Breath Becomes Air’ by Paul Kalanithi

Episode 226: How to Build a Company of One with Paul Jarvis

‘Siddhartha’ by Hermann Hesse

‘The Values Factor’ by Dr. John DeMartini

13 Questions with Dr John Demartini

Adii.me



Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

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