Labor Day is like New Year for Boss Moms: kids go back to school, and we have a chance to make some big sales ahead of the holiday season. The only question is, how do we make those sales?   For those of us who aren’t marketing and sales experts, it can feel a little overwhelming. How can we convince our audiences that they have a problem, and that we’re the only ones who can solve it?   More importantly, is it possible to do that without feeling sneaky and manipulative?   In this clip, I’m sharing my guide to creating sales copy that actually converts.  3 Things You’ll Learn in This Episode   The importance of creating great sales copy We know we’re good at what we do, so why should we say anything other than that?    How to identify what problem we’re solving As entrepreneurs, we’re problem solvers. How can we get a clear idea of the exact problem we’re providing a solution to, so we can articulate it in our marketing?    The key to building authority in our areas of expertise How can we position ourselves as the go-to experts in our spaces?