For more about the Shopify contest for ultimate home business setup visit: https://www.shopify.com/prize You'll learn from a seasoned entrepreneur who turned a brick-and-mortar store into a digital business. FireCreek Snacks sells better-for-you protein snacks that are the perfect marriage between clean ingredients and exceptional taste.  For more on FireCreek Snacks and show notes: https://www.shopify.com/blog/firecreek-snacks-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to know when you should continue investing in your business versus trying something else How do you identify the kind of customer you want to sell to How they get free publicity for their brand