My guest today, Allan Fetters, is a third generation agriculturalist who has worked in agribusiness for over 30 years. I say agriculturalist, because he was not born into a farm family, but a family that has been working selling products to farmers. However, he recently also started doing some farming himself in addition to his consulting.  In today’s episode, I try to glean as many insights as I can from Allan’s vast experience in agriculture technology. We touch many of the important aspects of specialty crop agtech such as water, labor, pest management, and the need for yield data. Allan explains why he believes that we are still in the very early days of digital agriculture.  I could spend several minutes describing Allan’s successful career, but I’ll sum it up by telling you that he has spent most of his career in field research, sales, marketing, business management, and technology development and implementation. Until 2019 Allan worked as the director of technology at Simplot, the global agribusiness based right here in my area of Boise, Idaho.  Currently, as principal of AGceleration Advisory Service, Allan works with companies to introduce new innovations to agriculture, including testing, evaluating, and analysis.  Join the FOA Community! Be sure to join the new Future of Agriculture Membership for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at www.FutureOfAg.com. There’s an email icon in the center of the page, just click on that and it will take you to a signup form. Do you have suggestions for topics to be explored? Tweet them to me @timhammerich or email them to tim@aggrad.com.  Find us online! Future of Agriculture Website AgGrad Website