Many people enter into entrepreneurship with the intention
of creating more freedom in their lives. Freedom to choose their own schedule,
create their own services and products, express themselves as they wish and
earn the income they desire.


And yet... we often get stuck in a time-for-money business
model that deprives us of the freedom we seek.


In this episode, I speak with John Warrillow, who shares
with us a few ways to create a business that enables you to have freedom
without sacrificing your bottom line. We primarily explore the
subscription-based business model, which he explains as being viable for a wider range
of businesses than you might think.


John is the creator of The Value Builder System, a
statistically proven methodology for improving a company’s value by up to 71%.
He is the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc
Magazine as one of the best business books of 2011.


John’s new book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February
2015. John has been recognized by B2B Marketing as one of the top 10
business-to-business marketers in the United States.
Connect with John:Website: inc.com/author/JohnWarrillow
Facebook: facebook.com/BuiltToSell
Twitter: twitter.com/JohnWarrillow