In this episode, Sal, Adam & Justin speak with John Wolf, Onnit's Chief Fitness Officer. John has a fascinating and compelling story of overcoming obstacles and finding his salvation through fitness. While John was at Mind Pump Studios he shot some instructional steel club and steel mace videos with Justin. You can find them over at Mind Pump TV (YouTube). Learn more about John at @coachjohnwolf on Instagram. The only way we deliver content is at the gym. The importance of the consumer experience and how ONNIT delivers their products/programs. (2:57) I got into fitness as a way to improve myself when I was at my lowest. John tells the story of growing up as a “street pharmacist,” losing close family members and the moment he got mind fucked. (11:25) My perspective was altered by how these good people left. How losing those close family members shook him to his core and built his walls up. (19:24) Mr. Sensistivo. John expresses the power of transparency and how he always aims to be authentic. (24:00) Foundation to my perspective. His path to unconventional training methods and the various practices he did in between. (26:06) My dream wasn’t to serve upper 20%, it was to change lives. (31:49) The top of a short list. The path to ONNIT and how he set himself apart by doing shit no one had seen before. (36:21) John explains his knowledge of the history of kettlebells and Indian clubs (45:30) The stuff that works, sticks! What products excite him currently? (58:15) I’m one of the four horsemen. He shares if there has been any pushback with ONNIT when he collaborates with people outside the company. (1:02:44) The marketing arm is the stickiness of the brand. (1:07:15) Unconventional leadership. He breaks down the 4 C’s of hiring and having the right core group to build character within a team. (1:10:50) Related Links/Products Mentioned: Burning Man Pillow Market 2018 : Global Industry Trends and Analysis Report Onnit Acquires My Mad Methods Magazine Evolution Kettlebell Groundwork DVD | Onnit Evolution of the human hand: the role of throwing and clubbing TACFIT | First In – Last Standing! Onnit Academy Certification | Onnit Academy Kettlebell History Goes Back Much Further Than Russia Bulgarian Bag Fitness Break Room Podcast - Fitness Business Podcast for Trainers Spinning Logic | Jason Havey Featured Guest/People Mentioned: John Wolf (@coachjohnwolf)  Instagram Aubrey Marcus (@aubreymarcus)  Instagram Steven Kotler (@steven_kotler)  Twitter Pavel Tsatsouline Scott Sonnon (@scott_sonnon)  Instagram Mark de Grasse (@markdegrasse)  Instagram Dr. Ed Thomas Jake Arrieta (@JArrieta34)  Twitter Jason Havey Mike Bledsoe (@mike_bledsoe)  Instagram Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS HIIT, an expertly programmed and phased High Intensity Interval Training program designed to maximize fat burn and improve conditioning. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month’s membership 2. $20 Off your first three purchases of $49 or more (That’s $60 off total!) 3. Free shipping on orders of $49 or more You insure your car but do you insure YOU? If you don’t, and you are the primary breadwinner, you will likely leave your loved ones facing hardship and struggle if you die (harsh reality). Perhaps you think life insurance is