The rise of technology and digital marketing has set 2020 apart from any other year before it.  Today, Kelly chats with brand futurist and brand psychologist Jennifer Kem about the unlimited real-estate available in the digital landscape, and how despite the market saturation and growth of the online world, people are getting lost in the shuffle.  The two touch on authenticity and focusing on confidence, having a long-term mindset, acquiring versus keeping clients and why retention is extremely important.  They discuss which stories matter most in your business growth and visibility, providing examples of both “approachability stories” and “authority stories.” Jennifer mentions that you don’t need to be shocking to be effective, you just need to be honest. Jennifer also goes into how the 2008 recession set her up for success and, with the huge pivot in the world of business, lifestyle, and even parenting, this is the time to make a huge impact.  Kelly goes on to talk about reflecting on yourself as a leader now versus where you were this time last year, and quantifying all you’ve learned. Finally, Kelly and Jennifer discuss failure and using it as a learning tool to adapt. Want to connect with Jennifer? Instagram: https://www.instagram.com/jennifer.kem/?hl=en  Linkedin: https://www.linkedin.com/in/jenniferkem/  Want to connect with Kelly?  Join the Tribe of Unstoppables: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagram:https://www.instagram.com/kellyroachofficial/ Interested in starting or scaling your online business using Kajabi? Use this link to sign up: unstoppableentrepreneur.com/kajabi