Weight loss is a massive global industry. With over a third of the world's population either overweight or obese, products and tools to help weight loss have soared in popularity. Yet, despite the range of different products on the market, are we getting slimmer and healthier? Is it possible that weight loss companies could be victims of their own success?   In this episode, Pete gives us the hard-hitting truth about losing weight and the industry it supports. Whilst most of us would say we prioritise our wellbeing, in reality, our life choices don't always reflect this - with high sugar consumption being a common example. Pete expands by describing the common 'defeatist' mindset of dieters which almost guarantees failure from the offset.   Using the Mi365 guiding principles as a framework, Pete shares the secrets of his success with helping people to lose weight. Pete boils this down into three key areas:   Taking ultimate responsibility and playing the part Having a big why to turn desperation into inspiration Delaying gratification and forgiving yourself   Learn how successful people have lost weight and kept it off and how these principles can be readily applied in your life today.   Have you ever struggled with your weight? What was the change that made the difference for you? Share with us what you've learnt from this episode in the comments below!   This episode of Mi365 Podcasts is proudly brought to you by Mi365 Elite - Sign up today at https://mi365.me/elite   Mi365 Elite is for people who are committed to being better than their best every single day. This unique online coaching service gives you the opportunity to invest in yourself 365 days a year. It is for those people who want to do their best and to do more. Mi365 Elite is all about Mastery. Each month, Pete will introduce you to game-changing ideas, tools and challenges and coach you as you work on yourself every single day. If you are ready to live your life to it’s fullest potential and to invest in yourself EVERY day, then Mi365 Elite is for you!   Connect With Pete Cohen:   https://www.facebook.com/Itspetecohen https://www.facebook.com/mi365.me/ https://www.facebook.com/groups/223961357935535/ https://twitter.com/petecohen_ https://www.instagram.com/petecohen_/   About Pete Cohen:   Pete Cohen is one of the world’s leading keynote speakers. Hundreds of thousands of people from all over the world have been motivated and inspired by Pete’s presentations. He has professionally impacted on the lives of thousands of people worldwide, including business executives, professional athletes and the everyday person.   Pete has coached world-class athletes and sporting greats, such as Sally Gunnell, Ellen MacArthur, Ronnie O’Sullivan, Arsenal Football Club and Tim Henman to achieve peak performance. Pete focuses on the importance of having a strong belief in yourself. He teaches that you need to be positive and you have to develop self-confidence to achieve your potential and be successful.   He is the author of 17 published books, several of which have been best-sellers across the world, including Shut the Duck Up, Habit Busting, Life DIY and Sort Your Life Out. He has also presented his own show on TV called The Coach and was the resident Life Coach on GMTV for 12 years.