What does the job of a Head of Creative for a major furniture brand actually entail? That’s the question we answer this week with our guest Keti Lytras from Globewest. As Head of Creative, Keti wears many hats, from design and creative direction to deciphering exactly what the Australian customer wants in the home. We trace Keti’s career from country to country, as she moves from textile design, to fashion and finally into the home space. We also unpack what it means to be a trend forecaster, and it’s more than peering into a crystal ball and predicting the future. This episode is packed with great advice for working not only at the head of a team but working collaboratively with a team, an important skill no matter what industry you fall in. When designing for a brand like Globewest, there are many looks and customers to appeal to and it takes a very skilled eye to break down what each of those customers are looking for, and want they want next. Keti’s got the secrets so tune in and find out…Thank you to Globewest for helping bring this series to you and for supporting Women in Design.For more info on Globewest, and to see our edit inspired by their products, check out the House of Style Journal at https://www.houseofstyle.net.au/journal/2020/episode19/globewestFollow us on Instagram at https://instagram.com/houseofstylepodcastFollow Globewest on Instagram at https://instagram.com/globewest