Today on Entrepreneur Effect we are joined by Spencer Sheinin. About 4 years ago  Spencer began thinking about what was next, and started working with startups and they kept asking him to be their CFO. He discovered he could not get info he needed from these businesses-bookkeeping 101 wasn't even in place.  Spencer started Shift Financial 1.5 years ago which serves entrepreneurs by changing the conversation around accounting and give them power . Accountants do a terrible dis-service to entrepreneurs on accounting and how it works-reports are confusing. He has tools that can be used to direct your accountant to and hold them accountable to metrics you're trying to achieve. Spencer -Bought first company at 26-manufacturing had for 15 years-highly regulated and quadrupled sales in time.He then went into partnership in construction/real estate business and worked to get him out of the day to day processes so he could flourish.