For over a decade, Piers Fawkes has run the business intelligence platform, PSFK. The service provides trend reports and consumer insights, innovation workshops and immersive experiences, and on-demand research services to an audience of creative professionals developing future retail, brand and product experiences. Piers is considered a trend and innovation expert and is called to provide talks on the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung, and Target. Before PSFK, Piers produced the film It's Okay to Drink Whiskey, which premiered at 2004's Sundance Film Festival. Piers' early career was in advertising and digital media.