Dush speaks with Liston Witherill, the Chief Creative of Good Funnel, which specializes in  data-driven copy and common sense marketing. He is a copy writing and sales professional with a background in consulting and marketing. They touch on creating data-driven messaging that your customers will love, making your sales and marketing efforts much easier and faster than ever before. Also this Entrepreneur Effect really focus's on creating online content for entrepreneurs, consultants, and marketers about how to improve drive conversions, automate their businesses, and improve sales.