At prime time on Sunday night, April 18, an hour-long special designed to relieve hesitancy around the Covid-19 vaccine will air on NBC. The special, Roll Up Your Sleeves: Presented by Walgreens has brought in big names, including Barack and Michelle Obama, Shaquille O'Neill, Jennifer Lopez, Dr. Anthony Fauci and more, to get out the critical message. With the help of these and other actors, athletes, musicians, healthcare workers, national political figures and more, the special aims to encourage Americans to get the Covid vaccine, as well as dispel misinformation surrounding the vaccine. 'Yeah, That's Probably an Ad' host Ko Im sat down with Walgreens CMO Pat McLean and ATTN: co-founder Matthew Segal to discuss the upcoming special, what we can expect, and how events like this have influenced public perception in the past.