With 59% of the US population fully vaccinated against COVID-19, the increased availability of booster shots, and the rise of a new variant, having a highly vaccinated public is incredibly important to the fight against COVID in the months ahead. In this episode, Talk Policy to Me reporter Noah Cole talks to psychologist and behavioral scientist Philipp Schmid and public health expert and data scientist Crystal Son about the do's and don'ts of effective vaccine communication. Referenced in the Podcast The COVID-19 Vaccine Communication Handbook- A practical guide for improving vaccine communication and fighting misinformation World Health Organization Best Practices- How to Respond to Vocal Vaccine Deniers in Public The remaining mile: How do you persuade uncertain Americans to get vaccinated against COVID-19? (Civis Analytics Report)