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165 - The New Retail Experience

165 - The New Retail Experience

FromYeah, That's Probably an Ad


165 - The New Retail Experience

FromYeah, That's Probably an Ad

ratings:
Length:
37 minutes
Released:
Feb 10, 2020
Format:
Podcast episode

Description

The retail industry is rapidly changing. Experiential reporter Ian Zelaya writes: “More retailers are using experiential techniques to evolve and compete with online shopping.” He and emerging tech reporter join co-hosts David Griner and Ko Im to discuss the new mall, food hall and IRL shopping. We also discuss the world of online dating in a parody site called Amazon Dating as well as "Diverse Editions," a joint effort in the publishing world by TBWA/Chiat/Day and Penguin Random House for Black History Month, which got pulled very quickly.
Released:
Feb 10, 2020
Format:
Podcast episode

Titles in the series (100)

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.