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26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

FromThink Fast, Talk Smart: Communication Techniques


26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

FromThink Fast, Talk Smart: Communication Techniques

ratings:
Length:
21 minutes
Released:
Jan 8, 2021
Format:
Podcast episode

Description

“The reader is impatient,” says Glenn Kramon, Stanford GSB lecturer in management and editor at the New York Times. “Start with the most important conclusion and then explain how you got there.”On the latest episode of Think Fast, Talk Smart, lecturer and podcast host Matt Abrahams sits down with Glenn Kramon to talk about just how important our writing is — from a lengthy report to the opening line of an email. Listen as they discuss tips on improving your writing skills and share examples of what not to do. 
Released:
Jan 8, 2021
Format:
Podcast episode

Titles in the series (100)

Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges.How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Think Fast, Talk Smart provides the tools, techniques, and best practices to help you communicate more effectively.