Jesse chats with Geoff Woods, President of ProduKtive, the training company behind the bestselling book The ONE Thing by Gary Keller and Jay Papasan. After leaving a high-stress and ultimately unfulfilling job in medical device sales, Geoff set out to surround himself with successful mentors. Eventually Geoff found Gary Keller and Jay Papasan, and immersed himself in their philosophy of the "one thing," that is, the concept of relentlessly pursuing the single most impactful thing you can do in your day, and arranging your schedule to accomplish that thing first.   Geoff describes the one thing as a stack of dominoes. Accomplishing the one thing you can do first -- "can" is the operative word here, this task must be small and easily achievable today -- topples the first domino in the chain, which topples the next, and the next, and so forth. Most people never do the work to identify this one thing, however, and get stuck spending lots of time toppling individual dominoes without ever setting off this chain reaction.   The connection to budgeting is clear. Before you give every dollar a job, you need to know what it is your budget needs to do for you -- what you value, what you are trying to optimize for. Once you've identified this, you can assign your dollars jobs.   The ONE Thing Podcast: https://www.the1thing.com/podcasts/ The ONE Thing book: https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results-ebook/dp/B00C1BHQXK/ref=sr_1_1?crid=3HGDLQ2QU6QJP&dchild=1&keywords=the+one+thing+keller&qid=1615904686&sprefix=the+one+thing+ke%2Caps%2C245&sr=8-1   Sign up for a free 34-day trial of YNAB at www.youneedabudget.com