This weeks guest is Dr. Fergus Connolly. Fergus is the author of "GAME CHANGER" and currently the Performance Director for the University of Michigan's football program. During this week's podcast, Joe and Cameron both sit down with Fergus to ask him questions regarding to  psychology, coaching, and sports science. Some specific topics of discussion include: Why Fergus decided to write "GAME CHANGER"; Fergus describes his "4 Coactive Model"; The over-reliance on PHYSICAL qualities; Prioritizing health when training athletes; Building cohesion amongst your team; Training your weaknesses vs "doubling down" on your strengths...and Much MORE!  For Show Notes & Timestamps go to www.IndustrialStrengthShow.com