I'll admit that I've never been a fan of the "juicing" and "cold-pressed juice" trend.     Most of these popular juices are full of oodles of sugar that basically mainline fructose into your bloodstream with very little of the actual fiber and water you'd find in whole fruit.     Most are extremely overpriced compared to what you could make at home, yet what you can make at home creates a huge mess and cleanup situation (anybody else ever tried to clean a juicer daily and had to deal with all the pulp and waste all over the kitchen counter?).     Furthermore, the actual source of most of the produce used in the juices is subpar fruit and vegetables grown in degraded, mineral-depleted soil and/or contains GMO ingredients, pesticides, herbicides and other additives - and if they *don't* have preservatives they go bad super quickly in your fridge, hence destroying all your hard-earned juice.     In the past, my solution for this has been to use a good organic vegetable juice powder, such as the one made by my friends at Organifi       My change in perspective occurred after a phone call I had with my friend Junaid Kalmadi, who recently sent me some of his juices to try. Junaid is a values-driven serial entrepreneur motivated by love, service and positive impact. He is the founder & CEO of Farmers Juice (get $5 off any order with code "ben"). They deliver organic cold pressed juices and wellness shots at nearly half the cost of a juice shop. Each juice has 1 to 1.5 lbs of produce (like dino kale, cucumber, ginger, turmeric, celery, mint, basil, and more).     Farmers Juice has also developed the world’s first keto-friendly and functional green juice line. They include adaptogens, antioxidants, and mushrooms to boost focus, calm, and athletic performance. Most juices lose their nutrients almost immediately and expire within 2-3 days. Farmers Juice uses an innovative technique called high-pressure processing (HPP) that preserves juice using cold pressure instead of heat. As a result, our juices keep their nutrient value for 30 days, without preservatives or other junk.     All their produce sourcing is from family farms based in California. So when you drink Farmers Juice, you support the farmers who actually make our soil better, not worse. Most juice shops charge $10-$12 for an organic cold-pressed juice. By working directly with local farms, Farmers Juice has created the most affordable organic juices - at $5.99 a bottle. Their mission is to make the highest quality cold pressed juicing affordable, support the human rights of 2.4 million farmers in the US, and champion the next generation of farming with regenerative agriculture.     Prior to Farmers Juice, Junaid founded Brain.fm a music neuroscience company. Funded by the US federal government research and used by the USA Olympic Wrestling team, Brain.fm designs music to improve focus, relaxation and sleep. Available as an app on iOS and Android, the app serves millions of people around the world. Junaid resides in Los Angeles, where he enjoys meditation, prayer, beach swimming, volunteering, community fire chats, and nature adventures.     During our discussion, you'll discover: -What exactly is a "cold-pressed juice"...8:45         -How Junaid maintains optimal quality for his juices...17:45         -Why soil is the key factor in a high-quality juice...22:23         -Links between nutrient deficiency and poor mental health...30:15         -How flavors of juice are selected...35:35         -Materials used for bottling...38:30         -Rapid fire questions...40:00         -Advice on juice fasting...42:15         -Effects of juicing on the microbiome...45:00         -Dangers of non-organic farming and produce...         -How to get Farmers Juice for yourself...57:40