Michael Bodell, is the Deputy Director/Chief Operating Officer of the Petersen Automotive Museum, amateur car collector, motorcycle racer, and product developer. He joined the Petersen in 2014 just before their massive $90M renovation and oversees all of its operations and marketing. In addition to growing the Petersen brand, Michael is a Lotus enthusiast and collector. Having previously worked for start-ups, museums, and retail organizations, Michael holds experience across a spectrum of disciplines. He has designed and created two proprietary softwares and executed numerous strategic plans at the Petersen and other companies.