Karen Nelson learned Digital Marketing from the trenches. She has managed social media channels with thousands of followers, deployed thousands of corporate emails, and produced countless content and marketing campaigns. But what she is most passionate about is working with paid ads because the results are measurable with numbers that track almost every detail.  In this episode of Social Media Summer Camp, I talk with Karen on how to prepare your lead magnet and what to expect before diving into the world of paid ads. CLICK HERE to get all the links from this episode including our epic Social Media Guide. This episode was first published at BizChix.com/429. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.