Over 65 million households are homes to dogs and cats. In fact, one of the silver linings of the coronavirus quarantine has been a substantial increase in pet adoptions for companionship and, as a member of the family, you want to feed them the best possible diet for long-lasting health and vitality. Unfortunately, there are a lot of myths out there when it comes to the best diet for your pet, and today, Rip and renowned veterinarian and author, Dr. Ernie Ward, dispel some of those misconceptions, particularly around meat and protein consumption for pets. What is healthy pet food and what do pets really want. Ward’s latest book, “The Clean Pet Food Revolution: How Better Pet Food Will Change the World,” explores these questions as well as the significant environmental impact of the animal food industry, largely unknown by the general population - even those of us who are pet lovers. Just like in humans, over-feeding and under-exercising our pets can cause inflammation, obesity, and disease, BUT, as Dr. Ward explains, also just like humans, it is reversible with the right diet: a plant-strong diet.   Episode Resources: Dr. Ernie Ward Website and Social Media Support for this week's episode comes from Wild Earth Dog Food - use promo code: PLANTSTRONG at checkout for 40% order Plant-Stock 2020 Details and Registration Theme music for episode