Ariel Kaye joins us today to discuss how she turned a creative hobby into Parachute – a multi-million dollar blissful bedding brand.  Aside from creating the world's most ‘instagrammable’ interiors, Ariel has spent the last six years carefully cultivating a small and mighty team with thriving community culture. We discuss the uphill battles to getting a business off the ground, growing pains, staff onboarding approaches, and the brand’s exciting vision for the future.  Connect with us on Insta: Alli: @alliwebb Adrian: @adrian.k   Resources: Website: www.parachutehome.com Follow:@parachutehome Buy Ariel’s book, How to Make a House a Home    Raising the Bar with Alli and Adrian is a production of Crate Media