For years, Alli and Michael sat on their million-dollar idea to create the Goldilocks massage experience—not too pricey, not too cheap—while they were busy building Drybar. But when their VP of Marketing Brittany Driscoll needed a new challenge, their massage concept was reborn. This is the story of how Brittany, Alli, and Michael launched Squeeze, the on-demand massage chain and app disrupting the self-care industry. Learn more about Squeeze by visiting squeezemassage.com or on @squeeze. Keep up to date with Brittany's entrepreneurial journey on @britdrisc. Follow @alliwebb for #BTS of Raising The Bar, and don't forget to subscribe and rate us!